Bind

Find Demand.

Infallible's research into active demand reveals Bind can own the concept and lead the conversation around on-demand health insurance.

Measure the Competition.

Competitive research shows Bind’s competitors don’t do digital marketing well. They’ve left the door open for Infallible to reach demand by improving Bind's digital marketing.

Align the Story.

Bind’s in-house marketing team wasn't telling the right story. Infallible's new “On-Demand” story repositioned Bind as the health insurance rebel removing cost and uncertainty from healthcare.

Test. Iterate. Grow.

Infallible rapid tests messages and content using search and social media, then spreads what works across all media, such as 18,000 box lunches at an HR conference Bind can't attend with a booth.

Redesign the Experience.

The Bind user experience also needed a significant upgrade. After proving which specific messages delivered the best market results, we partnered with Instrument to create a world class UX.

Results.

Infallible delivered more leads and revenue, cut lead cost, and created and proved the marketing playbook for Bind to hire against as they looked to grow their team and internal capabilities.

450%

MQL Growth

1500%

SQL Growth

-51%

Cost per SQL

10X

Revenue YoY