No. Agencies are slow-moving hype machines running an outdated business model that's unduly expensive. Infallible unwraps the business challenge, defines marketing solutions, then manages teams of independent, experienced professionals to execute against the specific needs of each client and engagement.

One of the benefits of Infallible's method is we don't have to specialize in one industry. The data uncovered early in the engagement, coupled with the industry expertise provided by each client, tells us what we need to know to launch a test in market. From there the results we achieve guide the remainder of the campaign.

Depending on the engagement's challenge and scope, 30 days to do discovery and strategy and another 60 to 90 days to build content, pilot the campaign in market, and grow the initial results.

Infallible charges a flat fee based on an estimate of what the engagement entails. That said, clients typically invest more with us as we prove better results from their current marketing spend.